THE DIRTY LITTLE SECRET
BRICK & MORTAR AGENCIES ARE EXPENSIVE FOR 3 REASONS, OVERHEAD, OVERHEAD AND OVERHEAD
It’s no wonder why standard agencies need to charge more, they have more to pay for. Building leases, networking computers, staff, assets, advertising, and ping pong tables. Yes, we said ping pong tables which their clients have paid for.
Now you add that overhead to their ‘sub-contractor’ expenses and you have a large amount of expenses to cover. As a result, your agency’s incentives are often misaligned with yours. Combine that with the slow, old-fashioned, top down manner in which they work and you can see why if they don’t change…well, let’s just say the market will drive change for them.