Our client was in need of a more ‘upbeat’ and ‘energetic’ type video to help highlight some of the key branding statements of their commercial fuel dispensers. We played around with several ideas and landed on this spot.
We went in and really smoothed out the models to allow us to get in close to the dispensers as we flew the camera angle through the upright’s of a few dispensers. Otherwise you would see the jagged edges and it wouldn’t look true to form. It’s the little details that really make 3D work well.